Inside the Ride: Capturing the Spirit of Harley-Davidson

When Harley-Davidson set out to capture the spirit of their legendary HOG Run, they turned to us to bring the story to life from the inside out. We joined the five-day journey across Florida—immersed in the ride, the riders, and the road—to craft a social media campaign that didn’t just document the experience, but told it with heart, grit, and cinematic precision.

From narrative development to boots-on-the-ground filming, all the way through final edits, this was a fully turnkey production built to fuel the brand’s digital presence.

See the full story unfold here: https://youtu.be/7N1tjCEtzUI?si=5UgKwZ5XyoDgVaPA

Justin Dumar

Chicago based composer, record producer, and audio engineer

http://www.beatsbyjustinjames.com
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