ICONIC BORN FREE SHOW (16)

Following the energy and passion of Born Free Show 16, We captured Harley-Davidson invited builder Blockhead Moto. Bringing a piece of motorcycle history to life. Tasked with telling this story, we created a social media campaign that celebrated the artistry behind transforming a modern 2025 Softail Heritage into a timeless 1937-inspired Knucklehead. Journeying to California’s coast, we immersed ourselves in this iconic event. This project was more than content creation; it was storytelling that honors the creative minds and bike builders shaping the industry.

Justin Dumar

Chicago based composer, record producer, and audio engineer

http://www.beatsbyjustinjames.com
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GEICO MOTORCYCLE

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Inside the Ride: Capturing the Spirit of Harley-Davidson