If Harley-Davidson Gave Me the Keys to Creativity

I’ve had the pleasure of working on a variety of projects with Harley-Davidson — from photography and blog features to filming content for their Champion collaboration, and even riding alongside their legendary HOG Run to Daytona.

But I’ve always dreamed of taking it a step further — to work with the Motor Company on full-scale, consumer-facing marketing campaigns.

Rather than wait for that opportunity, I wanted to share what it might look like if I had the keys to Harley-Davidson’s creative direction. From scripting and filming to editing and post-production. Optimized for social media, this is just one of many pieces of content I’d create in my own style — a glimpse of what could be.

Justin Dumar

Chicago based composer, record producer, and audio engineer

http://www.beatsbyjustinjames.com
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Crafting Commercials That Move, Motivate, and Stick