Harley-davidson x champion

Harley-Davidson x Champion: A Heritage-Fueled Collaboration Brought to Life

When two iconic American brands—Champion and Harley-Davidson—come together, the result is more than just a merchandise drop; it's a cultural moment. For the launch of this powerful collaboration, Dumar Content Co. was entrusted with the end-to-end creative development and execution of a social media campaign designed to amplify its impact.

Our team led the process from voice discovery and scripting to full-scale production, including filming, editing, and strategic deployment across digital platforms. The goal wasn’t just to showcase the product—it was to tell a story that honored both brands' legacies while resonating with a new generation of fans.

The final result was a dynamic audio-visual experience that not only captured attention but created genuine emotional connection. Through bold visuals and immersive sound design, the campaign drove significant engagement and brand awareness, proving that when authenticity and storytelling align, the results speak for themselves.